Toyota collaborates with artist Alejo for the project 'Tiene un no sé qué,' a music video and automotive spotlight produced by CANADA London and agency Conill. The piece leans into a cinematic visual language, pairing a silver Camry with evocative, moody lighting and detailed framing.
The production moves through diverse environments, integrating street scenes with intimate interior perspectives of the vehicle. Through the use of live-action technique and dynamic drone footage, the work balances musical performance with automotive showcase, maintaining a consistent aesthetic tone throughout the campaign.
