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Toyota: This LandCruiser Drives Us Home

Brand
Toyota
Date

Dec 2024

Description

Toyota revisits the heritage and rugged capability of its iconic LandCruiser in this automotive brand film, 'This LandCruiser Drives Us Home.' The project chronicles the vehicle's evolution through a juxtaposition of historical footage and contemporary live-action scenes, capturing the SUV across a range of challenging outback terrains. The commercial balances cinematic aesthetics with documentary-style storytelling, tracking blue and beige 4x4s as they navigate dusty trails, rocky paths, and dense forests. Creative direction from Saatchi & Saatchi Australia anchors the narrative, supported by production work from MOFA and Prodigious Australia, while post-production and VFX are managed by ARC Australia.

Style

Horizontal, Action, Cinematic, Clean

Industries
Luxury Automotive
Color
Cobalt
Camel
Background

Forest

Context

TVC / TV Commercial

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