Toyota

Dec 2024

Toyota explores the heritage and enduring capability of its signature 4x4 in this campaign, This LandCruiser Drives Us Home. The film bridges decades of history, juxtaposing archived black-and-white footage of vintage models in remote terrain with high-definition, contemporary sequences of the current fleet. Navigating rocky trails and varied environments, the production utilizes a cinematic, live-action technique to showcase the vehicle's performance under diverse weather conditions. Agency partner Saatchi & Saatchi Australia leads the creative execution, supported by production from MOFA and Prodigious Australia, with post-production and visual effects provided by ARC.

Horizontal, Action, Cinematic, Clean

Luxury Automotive

Forest

TVC / TV Commercial