Toyota Thin Ice 2018
About
Toyota’s Thin Ice campaign introduces a cinematic commercial featuring a solo ice skater navigating a frozen lake under moonlight. The production leans into a moody, cool aesthetic, juxtaposing a vivid red dress against a stark, wintry mountain landscape. Developed by agency Saatchi & Saatchi USA, the project utilizes slow motion and live-action techniques to emphasize the environment's quiet intensity. Production was handled by RadicalMedia US, with post-production and visual effects provided by The Embassy. Sound design and music were composed by Lime Studios, while Final Cut London completed the editorial work.
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