Toyota: Thin Ice
Brand
Date
Jul 2018
Description
Toyota’s Thin Ice campaign introduces a cinematic commercial featuring a solo ice skater navigating a frozen lake under moonlight. The production leans into a moody, cool aesthetic, juxtaposing a vivid red dress against a stark, wintry mountain landscape. Developed by agency Saatchi & Saatchi USA, the project utilizes slow motion and live-action techniques to emphasize the environment's quiet intensity. Production was handled by RadicalMedia US, with post-production and visual effects provided by The Embassy. Sound design and music were composed by Lime Studios, while Final Cut London completed the editorial work.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Slow motion
Industries
Color
Crimson
Pure White
Background
Lake
Context
TVC / TV Commercial
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