Toyota
The Search
Brand
ProjectThe Search
Date
Mar 2023
Description
Toyota’s latest automotive campaign, The Search, follows a quiet, character-driven journey through a mountainous landscape. The film centres on an intergenerational road trip, tracking an SUV as it navigates winding forest routes while a grandfather and grandchild rely on a hand-drawn map to find their way. Produced by The Corner Shop, the commercial leans into a cinematic, live-action technique to highlight the vehicle's role in personal travel. The production utilizes natural light to balance dynamic exterior driving sequences with intimate, warm interactions inside the cabin.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Luxury Automotive
Background
Road
Context
TVC / TV Commercial
Associated creatives
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