Toyota: The Night that Flows

Dec 2025

Toyota presents 'The Night that Flows,' an immersive theatrical automotive project designed as a large-scale, multi-sensory drive-through experience. The production transforms an industrial warehouse into a dynamic environment where vehicles navigate through complex, projected landscapes. Guided by actress Milla Jovovich, the project utilizes cinematic lighting and atmospheric haze to heighten the visual experience. The narrative weaves together live-action performance, urban-inspired projection mapping, and behind-the-scenes sequences, highlighting the production's technical scope and site-specific installation. The project was developed in collaboration with agency The Department, with production support from Mesmer, Room Two Create, and Les Enfants Terrible, alongside PR representation from Freuds.

Horizontal, Action, Cinematic, Clean

Warehouse

Brand Film / Corporate Video