Toyota: The Joneses (Super Bowl)
Brand
Date
Oct 2025
Description
Toyota presents 'The Joneses,' a campaign spot for the Tundra pickup truck. The commercial features the vehicles navigating desert roads and arid terrain, emphasizing dynamic exterior tracking shots alongside interior cockpit perspectives. The production, created by agency Saatchi & Saatchi LA and production house Hungryman, employs cinematic framing to highlight the vehicle design. Shot with natural light, the live-action project utilizes the expansive mountainous backdrop to frame the performance of the Tundra across off-road environments.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Jet Black
Burnt Orange
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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