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Toyota: Test Track Cruise CTRL 2

Brand
Toyota
Date

Jun 2024

Description

Toyota leans into the digital gaming space with 'Test Track Cruise CTRL 2,' a simulation project that showcases the performance of various SUV models across diverse virtual landscapes. Developed in collaboration with agency H/L, the project features a series of simulated environments, ranging from coastal roads to challenging snowy mountain passes. The gameplay footage utilizes a combination of third-person follow views and close-up tracking shots to highlight vehicle handling. The project employs a distinct 3D render / CGI aesthetic, incorporating arcade-style elements like point counters and digital collectibles throughout the navigation of the virtual terrain.

Style

Horizontal, Cinematic, Futuristic

Techniques

Animation, 3D render / CGI

Industries
Electric / EV
Color
Pure White
Charcoal
Silver
Background

3D Rendered Scene

Context

Brand Film / Corporate Video

Associated creatives

H/L
H/LAgency / Creative
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