Toyota leans into the digital gaming space with 'Test Track Cruise CTRL 2,' a simulation project that showcases the performance of various SUV models across diverse virtual landscapes. Developed in collaboration with agency H/L, the project features a series of simulated environments, ranging from coastal roads to challenging snowy mountain passes.
The gameplay footage utilizes a combination of third-person follow views and close-up tracking shots to highlight vehicle handling. The project employs a distinct 3D render / CGI aesthetic, incorporating arcade-style elements like point counters and digital collectibles throughout the navigation of the virtual terrain.
