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Toyota: Test Track Cruise CTRL 1

Brand
Toyota
Date

Jun 2024

Description

Toyota introduces the Test Track Cruise CTRL 1, a digital interactive experience that channels 1980s aesthetics through a retro arcade-inspired lens. The project leverages pixel art and stylized animation to present an immersive driving sequence, allowing users to navigate various vehicle selections and environmental adventures. Developed with creative contributions from agency H/L, the work features a white SUV traversing mountain and coastal landscapes punctuated by dynamic weather effects. The project leans into motion graphics and bold typography to bridge the gap between classic gaming culture and modern automotive branding.

Style

Horizontal, Cinematic, 1980s, Retro

Techniques

Animation, Motion Graphics

Industries
Electric / EV
Color
Pure White
Jet Black
Background

Illustrated Frame

Context

Social Media / Short Form Video

Associated creatives

H/L
H/LAgency / Creative
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