Toyota: Start Your Impossible - Send Off
Brand
Date
Apr 2024
Description
Toyota presents 'Start Your Impossible - Send Off,' a commercial campaign highlighting elite athletes as they prepare for the Olympic and Paralympic Games. The project follows a diverse array of competitors, including track runners, skateboarders, and hand cyclists, as they navigate training routines across urban streetscapes and quiet domestic settings. Produced with creative contributions from Saatchi & Saatchi USA and Dentsu, the film utilizes live-action capture and soft natural light to document the intersection of professional training and personal support systems. The visual approach maintains a clean aesthetic to document the athletes' preparation process.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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