Toyota: Start A Fever
Brand
Date
Jan 2024
Description
Toyota introduces the Camry Nightshade in the 'Start A Fever' campaign, a sleek commercial video set against a moody urban backdrop. The spot channels the vehicle's design identity through a mix of tight exterior close-ups and low-key lighting. The film leans into a nighttime aesthetic, using cool tones and deliberate camera work to capture the black sedan’s presence in a city environment. Burrell Communications led the creative effort, with production support provided by Splendors.
Style
Horizontal, Commercial, Cool
Industries
Color
Jet Black
Cobalt
Background
Street
Context
TVC / TV Commercial
Associated creatives
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