Toyota: Sisterhood of Speed
Brand
Date
Jan 2024
Description
Toyota’s 'Sisterhood of Speed' campaign highlights the intersection of female athleticism and precision driving. The project features a diverse roster of racing drivers and performers, moving through high-stakes scenarios on a tarmac track. The commercial utilizes a cinematic color grade to deliver a desaturated look, emphasizing the grit of the sport against an overcast, outdoor backdrop. With creative direction from Saatchi & Saatchi USA and a custom soundscape developed by SoStereo, the production leans into a live-action technique to capture the movement of cyclists and stock cars across various disciplines.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Pure White
Jet Black
Golden Yellow
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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