Toyota
RAV4
Brand
ProjectRAV4
Date
Jan 2026
Description
This commercial campaign for Toyota showcases the 2019 RAV4, capturing the vehicle in an urban setting. The spot features Olympic gold medalist Chloe Kim and professional athlete Louie Vito, exploring the SUV’s role within a city environment. Produced by Bad Rainbow, the project relies on live-action technique and clean framing. The narrative utilizes natural lighting to ground the vehicle and talent within the cityscape, maintaining a polished commercial aesthetic throughout the sequence.
Style
Horizontal, Commercial, Clean
Industries
Luxury Automotive
Color
Jet Black
Light Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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