Toyota features its 2019 RAV4 model in this commercial campaign, focusing on the SUV within an urban environment. The project highlights the vehicle's design through a series of exterior shots and interactions featuring Olympic gold medalist Chloe Kim and Team Toyota athlete Louie Vito.
Produced by Bad Rainbow, the commercial utilizes live-action technique and natural lighting to emphasize the vehicle's aesthetic against city backdrops. The framing remains consistent throughout the sequence, maintaining a focus on the automotive subject within its functional landscape.
