Toyota: Rain
Brand
Date
May 2024
Description
Toyota leans into the raw intensity of professional motorsport in this high-energy commercial project, Rain. The film captures the mechanics of competitive automotive performance, featuring high-performance racing vehicles navigating the track through thick tire smoke and dramatic action sequences. Produced by What Not Films and Saatchi & Saatchi - USA, the work utilizes live-action technique and cinematic grading to emphasize the kinetic energy of the sport. The narrative shifts from intense track maneuvers to the celebrations of the podium, framing the performance of the vehicles within a professional racing context.
Style
Horizontal, Action, Cinematic, Saturated, Gritty
Techniques
Slow motion
Industries
Color
Golden Yellow
Jet Black
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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