Toyota: Pidge vs. Pigeon
Brand
Date
Nov 2025
Description
Toyota leans into cricket culture with this promotional spot for its Ashes predictor campaign. Featuring former Australian cricketer Glenn McGrath, the film presents a lighthearted comparison between McGrath’s professional sporting history and the casual presence of a pigeon on the pitch. Filmed at the Worcester County Cricket Ground, the production uses clean, live-action techniques to contrast the stadium environment with the humor of the encounter. The narrative moves across the outfield, utilizing branded on-screen graphics to frame the interaction as a playful rivalry between the two subjects.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Blush
Forest Green
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
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