Toyota: Perpendicular
Brand
Date
Dec 2025
Description
Toyota introduces the 4Runner in this live-action campaign, titled Perpendicular. The commercial explores the vehicle’s versatility, transitioning from sleek urban architecture to rugged natural terrain. Produced by True Gent with creative input from Saatchi & Saatchi - USA, the film leans into natural light to accentuate the exterior design of the SUV. The visuals pair modern streetscapes with off-road environments, showcasing the vehicle’s presence in diverse settings.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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