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Toyota: Official Thon Song (feat. Sisqó)

Brand
Toyota
Date

Dec 2025

Description

Toyota leans into high-energy nostalgia with its 'Official Thon Song' commercial, a campaign that bridges the worlds of professional athletics and rugged performance. Produced by Saatchi & Saatchi USA, the film oscillates between intimate music studio recording sessions and the wide-open, wooded trails suited for the brand’s truck lineup. The narrative rhythm is driven by an interplay of formats, cutting between stadium-lit football action and atmospheric drone footage of vehicles navigating challenging terrain. The project utilizes a live-action technique to ground its high-energy montage in a competitive sports context, maintaining a cinematic pace throughout.

Style

Horizontal, Commercial, Nostalgic

Techniques

Drone footage

Industries
Mass Market Automotive
Color
Hot Pink
Jet Black
Pure White
Background

Street

Context

TVC / TV Commercial

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