Toyota: Nightcrawler
Brand
Date
Oct 2023
Description
Toyota showcases the off-road capability of its latest SUV in the "Nightcrawler" cinematic commercial. The film follows the vehicle as it navigates rugged, rocky terrain under the cover of darkness, supported by a crew equipped with lanterns and headlamps. Produced by Farm League, the spot leverages low-key lighting and atmospheric blue grading to establish a moody tone. Agency Saatchi & Saatchi drives the creative direction, employing live-action techniques to capture high-action sequences within a challenging nocturnal landscape. Post-production and VFX were handled by Company 3 New York and a52.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Pure White
Jet Black
Background
Mountain
Context
TVC / TV Commercial
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