Toyota delivers a holiday-themed automotive commercial, Naughty List, following a father and son through a narrative set against a suburban winter backdrop. The film features a red pickup truck navigating residential streets and a schoolyard, focusing on the character-driven moments of an apology.
Produced by MJZ London with creative direction from Conill, the spot utilizes live-action technique and cinematic framing. The visual language leans into desaturated tones and cool daylight grading to capture the winter atmosphere.
