Toyota: Naughty List
Brand
Date
Dec 2024
Description
Toyota delivers a holiday-themed automotive commercial, Naughty List, following a father and son through a narrative set against a suburban winter backdrop. The film features a red pickup truck navigating residential streets and a schoolyard, focusing on the character-driven moments of an apology. Produced by MJZ London with creative direction from Conill, the spot utilizes live-action technique and cinematic framing. The visual language leans into desaturated tones and cool daylight grading to capture the winter atmosphere.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Color
Navy
Crimson
Cream
Background
Residential Building
Context
TVC / TV Commercial
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