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Toyota: Making Of Toyota Rav4

Brand
Date

Dec 2025

Description

This behind-the-scenes documentary captures the production of a Toyota Rav4 commercial, providing a look at the on-set logistics required for an automotive shoot. The footage follows the production team as they navigate rugged mountainous terrain and forested roads to secure footage of the blue SUV. Produced with support from The Roots Production Service and Someplace Nice, the project highlights the technical coordination involved in outdoor commercial production. Featuring agency input from Saatchi & Saatchi, the content captures the raw, live-action techniques and clean visual approach utilized to document the automotive campaign on location.

Style

Documentary, Horizontal, Clean, Raw

Color
Navy
Jet Black
Pure White
Background

Mountain

Context

Backstage / Behind the Scenes

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