Toyota: Let's Go Places

Aug 2025

This commercial for Toyota, titled 'Let's Go Places', centers on an urban traffic scene that shifts from everyday driving to a meta-narrative. The film follows two workers installing a billboard high above a busy street, only to find the bustle below populated entirely by Toyota vehicles, from daily commuters to heavy-duty pickup trucks. Developed by agencies Saatchi & Saatchi New Zealand and Digitas New Zealand, with production handled by Scoundrel, the spot leans into a cinematic live-action technique. The visual aesthetic utilizes warm, natural lighting to capture the atmosphere of the urban environment, supported by sound design from Franklin Rd Music & Sound and media strategy by Spark Foundry NZ.

Horizontal, Commercial, Cinematic

Street

TVC / TV Commercial