Toyota: Ladylike
Brand
Date
May 2024
Description
Toyota explores the intersection of motorsport culture and individual drive in this campaign titled Ladylike. The film centers on a female race car driver, framing her preparation and presence at the track through a dynamic, high-speed lens. Produced by What Not Films with creative direction by Saatchi & Saatchi, the project utilizes live-action technique and slow motion to capture the technical details of the racing environment. The edit balances intimate portraits with racing action, leaning into a cinematic aesthetic that emphasizes the intensity of the sport.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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