Toyota: Jonas Bros VMAs 2019 Pt2
Brand
Date
Sep 2023
Description
Toyota aligns with the Jonas Brothers in this commercial campaign, capturing the band members reflecting on their tour alongside shots of a red Toyota Corolla traversing both scenic landscapes and urban environments. The film uses a clean, cinematic aesthetic to bridge the energy of a music tour with the vehicle's features. Produced by STUCK IN MOTION and Paramount Brand Studio, the project leans into live-action techniques with warm, natural lighting. The narrative cuts alternate between intimate interior shots of the trio on a white sofa and exterior sequences featuring landmarks like The Stone Pony, highlighting the car's presence on the road.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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