Toyota: J Balvin VMAs 2020

Sep 2023

This production for Toyota, created in tandem with the J Balvin VMAs 2020, blends urban lifestyle storytelling with automotive display. The project highlights a series of city-based narratives, tracking a young woman through metropolitan environments alongside dynamic vehicle movement. Produced by Sibling Rivalry, the film leans into a documentary-style aesthetic. Through the use of analogue film and cinematic framing, the work captures a high-energy urban atmosphere that transitions between tight lifestyle portraits and wide-angle architectural shots.

Horizontal, Action, Cinematic, Warm

Analogue / film

Street

Music Video