Toyota
Hilux
Brand
ProjectHilux
Date
Jun 2026
Description
Toyota showcases the endurance and performance capabilities of the Hilux in this high-octane commercial production. The film captures the pickup truck navigating harsh, arid landscapes, featuring sequences of drifting and maneuvering through desert terrain. Produced by GREATERGOOD, the project leans into a rugged aesthetic, utilizing cinematic framing and drone footage to emphasize scale against the backdrop of dunes and lakes at sunset. The execution relies on natural lighting and live-action techniques to convey a gritty, high-speed tone throughout the drive.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Analogue / film, Drone footage
Industries
Luxury Automotive
Color
Pure White
Jet Black
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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