Toyota: Haters Anthem
Brand
Date
May 2026
Description
Toyota's Haters Anthem campaign features a narrative driven by puppet characters navigating urban and suburban environments. The commercial highlights the brand's electric vehicle line-up, capturing the interaction between the characters and their surroundings across city streets and tree-lined roads. The production, developed with creative input from Saatchi & Saatchi USA, utilizes live-action techniques to anchor the digital puppetry. The work leans into a cinematic visual style, employing clean framing and natural lighting to emphasize the vehicle styling and performance dynamics.
Style
Horizontal, Cinematic, Clean
Industries
Color
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.