Toyota's Haters Anthem campaign features a narrative driven by puppet characters navigating urban and suburban environments. The commercial highlights the brand's electric vehicle line-up, capturing the interaction between the characters and their surroundings across city streets and tree-lined roads.
The production, developed with creative input from Saatchi & Saatchi USA, utilizes live-action techniques to anchor the digital puppetry. The work leans into a cinematic visual style, employing clean framing and natural lighting to emphasize the vehicle styling and performance dynamics.
