Toyota
Haters Anthem
Brand
ProjectHaters Anthem
Date
May 2026
Description
Toyota’s Haters Anthem campaign features a fleet of electric vehicles navigating diverse urban and suburban settings. The commercial blends live-action environments with puppet character-driven narratives to highlight vehicle performance and exterior styling. Developed by Saatchi & Saatchi USA, the project utilizes cinematic camera angles and natural lighting to emphasize the EV design. Post-production and VFX were managed by The Harbor Picture Company, with sound design and music provided by Lime Studios, Peligro Music & Sound, and BUTTER Music and Sound. The production incorporates live-action techniques to integrate the characters into the driving sequences.
Style
Horizontal, Cinematic, Clean
Industries
Electric / EV
Color
Pure White
Crimson
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.