Toyota: Groove Thing
Brand
Date
Jun 2024
Description
Toyota presents Groove Thing, a commercial project that shifts the focus to the kinetic energy of urban movement. The film navigates a blue sedan through a vibrant city landscape at night, oscillating between tight shots of the vehicle on illuminated streets and rhythmic sequences of choreography. The execution relies on moody lighting, leveraging natural street illumination to highlight the exterior contours of the sedan. Produced by Saatchi & Saatchi USA, the project integrates automotive performance within a high-tempo, cinematic environment.
Style
Horizontal, Cinematic, Moody, Golden Hour
Industries
Color
Cobalt
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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