Toyota
Grand Highlander
Brand
ProjectGrand Highlander
Date
Jun 2026
Description
Toyota introduces the Grand Highlander in this cinematic campaign for the luxury automotive market. The project showcases the SUV navigating desert terrain, utilizing drone footage to capture the vehicle's movement across vast, sandy landscapes. The production, led by GREATERGOOD, focuses on the interplay between the automotive form and the natural environment. The visual execution relies on natural light and horizontal framing to emphasize the SUV's presence within the expansive setting.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Luxury Automotive
Color
Pure White
Background
Desert
Context
Advertising Campaign
Associated creatives
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