Toyota: GR86: Urban Professors

Feb 2022

Toyota showcases the GR86 in its 'Urban Professors' campaign, a cinematic commercial spotlighting the vehicle’s performance within a nocturnal city landscape. The film follows a red sports car as it navigates urban streets, threading through traffic alongside a taxi, a delivery van, and an emergency vehicle. The production utilizes live-action technique to capture high-contrast street lighting and sharp driving maneuvers. By leaning into a moody aesthetic, the film emphasizes the vehicle's agility through slow motion sequences and precise motion control. Production services were handled by Contrast Eye Films, with post-production and VFX provided by Company 3 New York and Carbon. Editorial support was managed by Whitehouse Post - US, while the soundscape was developed by Beacon Street Studios and JSM Music.

Horizontal, Cinematic, Moody

Slow motion

Street

TVC / TV Commercial