Toyota: "Gigante"
Brand
Date
Aug 2023
Description
Toyota presents 'Gigante,' a commercial project that channels narrative storytelling to showcase the presence of its latest grey SUV. The film centers on a suburban residential setting, utilizing natural light to frame a suburban interaction between three children. The production, handled by Baby Lion Media, leans into a clean, live-action technique to blend the brand's automotive presentation with a momentary, character-driven reveal.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Pure White
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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