Toyota: Gazoo Racing Big 3

Feb 2025

This high-energy automotive promotional video for Toyota spotlights the brand's presence within the NASCAR Cup Series. The production focuses on the intensity of stock car racing, moving between trackside action, cockpit perspectives, and deliberate, slow-motion sequences that detail tire burnouts and high-speed maneuvers on banked tracks. Developed by Saatchi & Saatchi USA and produced by What Not Films, the campaign utilizes a cinematic, live-action technique to showcase the collaboration between racing legends and team owners. The edit serves as a technical overview of Toyota's motorsports operations, maintaining a focus on the competitive mechanics of the sport.

Horizontal, Action, Cinematic

Slow motion

Formula 1 Grand Prix

Sports Venue

Brand Film / Corporate Video