Toyota: Gauntlet

Feb 2025

This commercial campaign for Toyota, titled Gauntlet, highlights the brand’s extreme weather testing and stress evaluations within industrial environments. The production moves through a series of simulations, including high-powered wind tunnels and thermal chambers, to showcase vehicle performance under duress. Crafted by All Of Us Here, the film utilizes cinematic, moody framing to capture automotive resilience. The sequences layer live-action technique with subtle VFX, focusing on the mechanical response to falling snow, dense fog, and steam. A technician in heavy winter gear appears throughout, providing scale against the industrial settings.

Horizontal, Cinematic, Moody, Raw

VFX / visual effects

Factory

Advertising Campaign, Brand Film / Corporate Video