Toyota Fisherman 2025

About

Toyota presents Fisherman, a cinematic commercial produced by Riff Raff Films with creative work from agency T&Pm. Set against an overcast coastal backdrop, the film utilizes live-action technique and natural light to frame a series of dry, observational character moments. The narrative centers on a group gathered at a car park, contrasting the grounded appearance of a seasoned, bearded fisherman in traditional yellow bibs with a surrealist visual element—a central figure dressed in a large, humorous fish costume. The execution leans into deadpan humor and highly textured character studies to ground the automotive setting.