Toyota
Erica's Toyota Corolla
Brand
ProjectErica's Toyota Corolla
Date
Jun 2026
Description
Toyota features a personal look at the daily life of a pastry chef in this automotive commercial. The narrative follows Erica as she balances her baking business with the challenges of navigating a city without a personal vehicle, building toward a moment where her friends surprise her with a new Toyota Corolla. The project leans into a documentary-style aesthetic, utilizing warm, clean, live-action techniques to capture authentic interactions. Production was handled by GREATERGOOD.
Style
Documentary, Horizontal, Warm, Clean
Industries
Luxury Automotive
Color
Jet Black
Cream
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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