Toyota
Erica's Surprise
Brand
ProjectErica's Surprise
Date
Jun 2026
Description
Toyota presents 'Erica's Surprise,' a brand film exploring the intersection of professional craftsmanship and personal history. The piece centers on pastry chef Erica Kelly, who reflects on her baking career and the enduring significance of her first vehicle. The film utilizes documentary-style storytelling to bridge past and present. Interviews conducted in an outdoor setting are complemented by candid archival photography and live-action footage of Kelly in a residential kitchen. The production by GREATERGOOD relies on natural light to maintain a clean, grounded visual aesthetic throughout the narrative.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Mass Market Automotive
Color
Powder Blue
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.