Toyota: Encased
Brand
Date
Jun 2023
Description
Toyota’s 'Encased' commercial campaign highlights the RAV4 within a suburban setting, positioning the vehicle as a significant focal point. The spot features a live-action narrative where a mint green SUV is displayed inside a custom glass enclosure, framed by a residential environment. Produced by True Gent with agency support from Lane Terralever, the project utilizes clean natural light to emphasize the vehicle's design. The narrative captures a character-driven moment centered on the maintenance of the car, framed through a commercial lens.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Sage
Background
House
Context
TVC / TV Commercial
Associated creatives
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