Toyota: Daniel Blom for Toyota
Brand
Date
Jan 2025
Description
This Toyota commercial campaign, lensed by photographer Daniel Blom, showcases the brand's versatility across utility and lifestyle applications. The series navigates industrial and outdoor environments, focusing on electric delivery vans in loading zones alongside SUVs configured for recreation. The imagery employs natural light and golden hour tones to highlight the vehicles' functionality. Retouching by David Gustavsson provides a clean, consistent aesthetic across the project, balancing the cold structural elements of warehouse logistics with warm, narrative-driven scenes in coastal and mountainous landscapes.
Style
Horizontal, Commercial
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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