Toyota presents Daisy, a commercial campaign exploring the disciplined routine of a boxer. The narrative tracks an athlete’s preparation, moving from solitary runs in concrete-heavy urban environments to high-intensity sparring sessions within the ring.
Developed by Saatchi & Saatchi New York, the spot adopts a gritty, desaturated cinematic aesthetic. The production leans into natural lighting to emphasize the physicality of training, complemented by a sound design track from Perpetual Motion.
