Toyota: Daisy
Brand
Date
Aug 2025
Description
Toyota presents Daisy, a commercial campaign exploring the disciplined routine of a boxer. The narrative tracks an athlete’s preparation, moving from solitary runs in concrete-heavy urban environments to high-intensity sparring sessions within the ring. Developed by Saatchi & Saatchi New York, the spot adopts a gritty, desaturated cinematic aesthetic. The production leans into natural lighting to emphasize the physicality of training, complemented by a sound design track from Perpetual Motion.
Style
Horizontal, Cinematic, Desaturated, Gritty
Industries
Background
Gym
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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