Toyota: D-RAV
Brand
Date
Dec 2024
Description
Toyota introduces the D-RAV in this commercial campaign, contrasting the mundane reality of office life with the versatility of their latest field vehicle. The narrative follows a protagonist in a yellow ranger uniform, shifting from a cluttered, character-filled workspace to the rugged environment of a campsite. Developed by Saatchi & Saatchi New Zealand, the spot utilizes live-action technique and a polished aesthetic to highlight the vehicle's utility. Production was handled by The Sweetshop, with additional support from Al Guthrie, and sound design provided by Liquid Studios.
Style
Horizontal, Commercial, Polished
Industries
Color
Mustard
Background
Office
Context
TVC / TV Commercial
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