Toyota: Crown "Stand Out in Every Sense
Brand
Date
Sep 2024
Description
Toyota introduces the Crown in this cinematic campaign, highlighting the vehicle’s design across contrasting urban and desert environments. The spot follows diverse drivers navigating both city grids and open landscapes, utilizing live-action technique to ground the driving experience in real-world performance. Developed by agency Saatchi & Saatchi USA with production by SMUGGLER, the commercial leans into a clean, modern aesthetic. Post-production and VFX work provided by Company 3 LA and Method Studios Los Angeles complements the sleek visuals, while Lime Studios handled the sound design for the project.
Style
Horizontal, Cinematic, Clean
Industries
Context
TVC / TV Commercial
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