Toyota: 'Crown'
Brand
Date
May 2023
Description
Toyota introduces the Crown in this luxury automotive campaign, captured through a sequence of dynamic urban driving shots. The production leverages live-action technique to highlight the vehicle's hybrid badging, interior craftsmanship, and exterior profile against a metropolitan backdrop. The film utilizes drone footage to provide elevated perspectives of the car in motion, maintaining a clean aesthetic throughout the sequence. Created with Conill and produced by DOMO, the project integrates natural daylight and precise commercial framing to showcase the vehicle within an everyday city environment.
Style
Horizontal, Commercial, Clean
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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