Toyota Corolla
Deconstruct
Brand
ProjectDeconstruct
Date
Jan 2025
Description
Toyota Corolla’s Deconstruct project presents a cinematic look at automotive innovation within an industrial studio setting. The work focuses on a concept vehicle, utilizing live-action techniques alongside drone footage to capture the intersection of human engineering and automated manufacturing. The production, featuring work from FINCH and post-production by Fin Design + Effects, highlights the technical processes involved in the vehicle's development. Creative direction for the campaign was led by Publicis Mojo Sydney, emphasizing a clean, clinical aesthetic throughout the automotive showcase.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Drone footage
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Showroom
Context
Brand Film / Corporate Video
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