Toyota Corolla: Camouflage
Brand
Date
Dec 2024
Description
Toyota Corolla’s campaign, titled Camouflage, captures a narrative-driven encounter set against a backdrop of arid landscapes. The film follows a truck driver navigating a car transporter who comes to a sudden halt upon discovering a Pomeranian standing in the middle of a remote highway. Produced by Good Oil with creative by Publicis Mojo, the commercial utilizes cinematic framing and an analogue-inspired film aesthetic to build tension. The project leans into a muted, earthy color palette and utilizes natural daylight to emphasize the isolation of the rural setting, while VFX work by Fin Design + Effects rounds out the production.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
Background
Road
Context
TVC / TV Commercial
Associated creatives
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