Toyota: Carnival
Brand
Date
May 2023
Description
Toyota presents a campaign for the latest SUV model, captured in a commercial titled Carnival. The film features a modern grey SUV navigating a sunlit, brick-lined street, leaning into a lively aesthetic defined by festive hanging banners and streamers. Live-action footage balances exterior shots of the vehicle in motion with interior highlights, focusing on the integration of dashboard technology and in-cabin audio systems. The narrative frames the driving experience through the perspective of passengers. The production was helmed by the agency Burrell with DOMO handling the production execution.
Style
Horizontal, Commercial, Warm
Industries
Color
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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