Toyota: Beard
Brand
Date
May 2023
Description
This commercial for Toyota, titled "Beard," utilizes a humorous narrative to highlight the fuel efficiency of its hybrid crossover vehicle. The live-action spot centers on a protagonist who refuses to shave his exceptionally long beard, using the car’s extended range as a playful catalyst for his grooming choices. The project features production by True Gent and leans into a comedic, observational style. Throughout the various scenarios, the narrative emphasizes the hybrid vehicle's performance through domestic interactions and everyday settings.
Style
Humorous, Horizontal, Commercial
Industries
Color
Charcoal
Beige
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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