Toyota

Dec 2024

Toyota explores the potential of its latest automotive design language with the Battery Electric Urban Cruiser concept. Developed alongside agency VIRTUE London and production partners TwoMuch Studio, this project highlights a modular approach to vehicle architecture within an electric vehicle framework. The film utilizes high-fidelity 3D render / CGI techniques to frame the vehicle within an industrial tunnel. The sequence focuses on the interplay between the metallic car body and specialized hardware, such as autonomous pods and integrated assembly components. Cinematic in its pacing, the piece emphasizes the technical details and geometric form of the Urban Cruiser, utilizing a monochromatic palette punctuated by precise yellow lighting.

Horizontal, Cinematic, Futuristic

3D render / CGI

Electric / EV

Warehouse

Brand Film / Corporate Video