Toyota: Battery Electric Urban Cruiser
Brand
Date
Dec 2024
Description
Toyota introduces the Battery Electric Urban Cruiser through a high-octane CGI animation that emphasizes modular design and futuristic automotive engineering. The film tracks the vehicle as it navigates a vast, industrial tunnel, where mechanical assembly components reveal customizable features including autonomous pods and unique wheel configurations. Developed by the team at VIRTUE London with production by TwoMuch Studio, the piece utilizes a sleek, monochromatic palette punctuated by high-contrast yellow detailing. The sequence leans into cinematic pacing to explore the technical versatility and structural evolution of the concept EV.
Style
Horizontal, Cinematic, Futuristic
Techniques
3D render / CGI
Industries
Color
Medium Grey
Pure White
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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