Toyota: Baton
Brand
Date
Jul 2025
Description
Toyota presents Baton, a commercial campaign produced by Serial Pictures in partnership with creative agency Burrell Communications. The project features a series of portraits and dynamic sequences that place various vehicle models within diverse urban and natural environments. Moving between night scenes set against neon-lit theater marquees and expansive coastal landscapes, the film utilizes cinematic lighting to contrast cool midnight tones with warm natural daylight. Music by Machine grounds the visual narrative, which emphasizes candid character moments throughout the live-action production.
Style
Horizontal, Commercial, Cinematic, Raw
Industries
Color
Jet Black
Scarlet
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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