Toyota

Barry

Brand

Date

Feb 2025

Description

Toyota introduces its latest electric SUV in the 'Barry' campaign, a project that blends comedic narrative with professional live-action cinematography. The commercial spots follow a series of character-driven interactions, moving from a grocery store setting to urban driving sequences and café vignettes, tied together by a central storyline surrounding the vehicle. Produced by Plaza Content with agency support from HERO, the work utilizes polished post-production visual effects from Atmos Studios and The Editors. The project, which also features sound design by Squeak E Clean Studios Sydney, leverages a clean aesthetic to highlight the vehicle's features across various environments.

Style

Horizontal, Cinematic, Clean

Industries

Electric / EV

Color

Mustard

Medium Grey

Background

Retail Store

Context

TVC / TV Commercial