Toyota Barry 2025

About

Toyota introduces its latest electric SUV in the commercial spot titled Barry. The narrative blends comedic beats with automotive storytelling, tracking the public buzz surrounding the vehicle as it moves from a supermarket parking lot to city streets. The production, created by HERO, features a high-fidelity aesthetic that leans into cinematic composition and clean visual design. With live-action technique serving as the foundation, the project is elevated through precise post-production and VFX work contributed by Atmos Studios and The Editors, complemented by a bespoke soundscape from Squeak E Clean Studios Sydney. Plaza Content handled the production duties for the shoot.