Toyota: All For One
Brand
Date
Sep 2024
Description
Toyota's All For One project presents a high-energy montage spotlighting diverse Olympic athletes across a spectrum of disciplines, ranging from track and field sprints to taekwondo and rowing. The work leans into a cinematic aesthetic, utilizing slow motion to capture the intensity of athletic preparation and competitive focus. Developed alongside Saatchi & Saatchi USA and Dentsu Creative New York, the campaign features live-action technique interspersed with professional broadcast graphics. The production involved collaboration with Object & Animal and TWENTYFOUR SEVEN, with post-production and sound design provided by Harbor Picture Company and Framestore.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Event
Olympics
Background
Sports Venue
Context
TVC / TV Commercial
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