Toyota
2026 Palisades
Brand
Project2026 Palisades
Date
Feb 2026
Description
Toyota introduces the 2026 Palisades through a visual narrative that bridges automotive performance and winter sports. The project centers on the modern SUV navigating rugged, snow-covered mountain terrain, punctuated by fast-paced sequences of freestyle skiers in their element. Produced by H/L, the campaign utilizes a combination of live-action technique and drone footage to capture the vehicle's movement across winter landscapes. The imagery employs high-contrast color grading and montage editing to heighten the energy of the driving sequences, while static assets introduce a dynamic split-tone effect using red-filtered framing to anchor the vehicle within its environment.
Background
Mountain
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