Tourism New Zealand: PlayNZ
Brand
Date
Jan 2025
Description
Tourism New Zealand's PlayNZ project features a live-action commercial set within a vibrant, content-creation environment. The campaign focuses on a digital presenter navigating a studio space, utilising a warm aesthetic and vertical framing to appeal to modern gaming audiences. Produced by AIRBAG with representation from Rabbit, the project explores the intersection of tourism and the gaming industry. The spot leans into an accessible, high-energy tone, highlighting the brand through the lens of a creator-focused visual narrative.
Style
Vertical, Commercial, Warm
Industries
Color
Jet Black
Beige
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.