Tourism New Zealand
PlayNZ
Brand
ProjectPlayNZ
Date
Jan 2025
Description
Tourism New Zealand's PlayNZ project features a live-action commercial spot centered on the intersection of gaming and travel. The campaign follows a content creator within a studio environment, utilizing a warm aesthetic to highlight the connection between digital gaming culture and local New Zealand experiences. Produced by AIRBAG, the spot adopts a vertical format tailored for digital engagement. The execution leans into a relatable creator-led style, focusing on the equipment and atmosphere of a dedicated recording space.
Style
Vertical, Commercial, Warm
Industries
Video Games
Color
Jet Black
Beige
Pure White
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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